Privacy Policy

Dear Customer,

With this document we wish to clearly explain how your personal data is collected and processed when you use this website and when you purchase our products and services.

Data processing is carried out by Fur & Furs, as Data Controller.

Purpose of processing and legal bases

Your personal data will be used in full compliance with EU Regulation 2016/679 (GDPR) and applicable national data protection regulations.

Processing activities are carried out in accordance with the principles set forth in Article 5 of the GDPR: lawfulness, fairness, transparency, data minimization, and confidentiality.

Depending on the service you request, your data may be processed for the following purposes:

  1. Legal and regulatory compliance, including tax and administrative obligations.
  2. Website navigation and technical operation of the pages.
  3. Access to restricted areas, subject to user registration.
  4. Management of contact, information, or assistance requests sent via the appropriate forms.
  5. Order management, including sales, payment, shipping, delivery, and related support.
  6. Sending commercial communications via email or other digital channels (subject to consent).
  7. Analysis of preferences and purchases, to propose personalized offers in line with your interests (with prior consent).
  8. Processing of statistics, aimed at improving the service and experience on the site.

The processing activities indicated in points 2, 3, 4, and 5 are necessary to correctly provide the requested services.

Consent for marketing and profiling purposes (points 6 and 7) is optional: failure to provide it does not compromise your use of the site or the purchase of products.

You may revoke your consent at any time without retroactive effect: from that moment, your data will no longer be used for the purposes for which you revoked it.

Processing methods and storage times

Data processing is carried out using the following tools:

  • paper,
  • computer scientists,
  • telematics,

with adequate security measures to guarantee the integrity, confidentiality, and availability of the data, in accordance with Article 32 of the GDPR.

Your data will be retained for the time strictly necessary for the purposes for which they were collected and, in any case, no longer than required by current legislation.

For accounting and tax purposes, purchase data may be retained for up to 10 years, as established by Article 2220 of the Italian Civil Code.

Communication of personal data

To achieve the indicated purposes, your data may be disclosed to categories of third parties, including:

  1. Public authorities and supervisory bodies, when required by law.
  2. Data processors appointed by Fur & Furs pursuant to Art. 28 of the GDPR (companies or professionals who process data on behalf of the Data Controller).
  3. Providers of technology and communication services, necessary for the operation of the site, information systems, and digital channels.
  4. Couriers, consultants, or other partners involved in managing the requested service or delivering the products.

All parties involved process data in compliance with current regulations and the instructions given by the Data Controller.